Personal Lines and Other Markets


About Dairyland

Welcome to Dairyland®, where we believe every customer deserves affordable insurance without compromising quality coverage. As a trusted provider for over 70 years, we pride ourselves on offering a range of insurance products, including cheap car insurance, motorcycle insurance, and off-road vehicle insurance*. Our commitment to providing money-saving discounts, low down payments, pay-as-you-go plans, and SR22s has earned us the trust and loyalty of our customers nationwide.

As a company born in Wisconsin and raised with Midwestern roots, we’re built on small-town values that we’ve carried with us while expanding to a nationwide presence. Our name pays homage to our history, but our exceptional service is the real testament to who we are and where we come from.

At Dairyland, we firmly believe that each customer should be treated as an individual, not just a number in our system. We’re dedicated to offering you the best price and service tailored to your needs and circumstances. This personal approach sets us apart from other insurance providers. It has allowed us to build solid and long-lasting relationships with our clients.

Our expertise in both auto and motorcycle insurance ensures that whether you’re driving on two wheels or four, we’re always there with you on your journey. Our commitment to keeping your vehicle and you protected is unwavering, and our years of experience in the industry have enabled us to adapt to the ever-changing needs of our customers.

In partnering with Dairyland®, your insurance agency will gain access to a reliable carrier that genuinely understands the value of customer-centric service. We invite you to join us as we continue to drive down the same road, offering protection and peace of mind to drivers across the nation.

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All 50 states